The Centers for Disease Control put out a blog post instructing people on how to prepare for a zombie apocalypse.
Yep, the genius who thought this up deserves a raise. Or a contract as a Hollywood promoter. :) How savvy, to tap into the current zombie craze to get out their own message? Wish I could hire this person to promote my books.
Another example of an excellent marketing tool is this book trailer:
It looks more like a movie trailer, doesn't it? And it's only 30 seconds long. Oh, to have the big production bucks!
But the CDC blog post proves you don't need the big bucks. Just a great idea.
Have you noticed any really great promotions lately? Or have you thought of any for your books? Please share!